The franchisor’s support also comes in handy in case a product has a somewhat limited consumer appeal. In this case, frozen yogurt is typically sought after during the summer months and largely by health-conscious individuals. There is also the fact that frozen yogurt shops tend to compete with ice cream parlors, which was the case during the 1990s. However, much has changed over the years that would make in-demand frozen yogurt franchising opportunities more lucrative than ever before. According to the International Franchise Association (IFA), the frozen yogurt business is one of the few industries in the world that didn’t see a massive closure of franchise establishments in 2009. This was due in part to the innovative flavors and toppings that a number of big names in the industry have introduced to the market, as well as the renewed call for healthier foods in universities and in certain communities in the United States.
http://www.freshandhealthybrands.com/2013/12/13/frozen-yogurt-franchise-opportunities-smart-investment-decisions/
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